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Marketing Communications and Social Media Intern

Rustic Pathways Communications Internship

San Francisco, CA

Summer 2018


The Position

We're looking for a Communications and Social Media Intern to join our San Francisco team this summer to assist in managing Rustic Pathways’ communications and social media content. The internship will run from June 4 to August 24th. You will be expected to work in our SF office around 15-20 hours a week. The specific dates of the internship may be flexible depending on your academic calendar or other circumstances.

Our office is casual, but we take our work seriously. If you're a proactive critical thinker who loves writing and thrives in a fast-paced collaborative team environment, we want you to join our team this summer and help us take our communications materials to the next level! As an intern you'll have the chance to join weekly Marketing Team meetings, share your ideas during high-level brainstorming and strategy sessions, meet with leaders from all areas of Rustic Pathways, and receive professional development and mentorship that continues long after your internship ends.


  • Community management of social media accounts including Instagram, Facebook, Twitter, and Snapchat. This includes responding to comments and questions and engaging with our audience to build strong relationships
  • Create engaging content for all platforms. This includes writing post captions, choosing photos, curating articles, and developing targeted campaigns. All content should attract attention, generate interest in Rustic Pathways, and be easily share
  • Manage a content calendar for all platforms
  • Report on current trends in social media in the educational travel industry and among teenagers and young adults
  • Write copy and choose photos for ads on Facebook, Instagram, and Twitter
  • Report on weekly ad performance across all three platforms
  • Manage Rustic Pathways community inbox,
  • Manage Rustic Pathways listings on referral sites
  • Draft and copy edit other Rustic Pathways communications materials

What Success Looks Like to Us

You will report directly to the Social Media Coordinator who will evaluate your performance on the following:

  • Hitting deadlines and ability to manage time and workflow
  • Innovating in line with our brand
  • Working across team member that may not be in the same office space
  • Rapid response to questions and comments on our network
  • Meticulous copy editing and formatting (no typos left behind!)
  • Working proactively and independently
  • Being an editorial asset to the marketing team

Internship Qualifications


  • All applicants must be at least 18 years old
  • Must have completed a minimum of two years worth of college or a post-high school program. journalism, media,  communications, business and/or marketing major preferred.


  • Demonstrated editorial or publishing experience.
  • Exceptional writing skills with experience producing blogs, articles, newsletters, etc. Strong understanding of social media platforms and how to create brand awareness.

Knowledge, Skills, and Abilities:

  • Active on social media sites
  • Attentive to detail 
  • Ability to work independently and be proactive 
  • Strong time management and organizational skills 
  • Excellent verbal, written, and interpersonal communication skills
  • Fluency in English required; conversation & competency skills in another language a plus
  • Personal experience in international travel (as student, leader, or for pleasure) 
  • Understands the value of experiential education and travel for high school students
  • Sound knowledge of domestic and international travel trends
  • Ability to adapt tone and voice 
  • Meticulous, creative, analytical, and solution-oriented
  • Strongly preferred: Photoshop, InDesign, WordPress, or basic video editing skills
  • Strongly preferred: Rustic Pathways alumnus


Must be able to come in to our office in the Inner Sunset, San Francisco, CA (near Ninth and Irving Muni stop) two to three times a week.


  • Must be at least 18 years of age.
  •  Must provide own transportation to/from work.
  • Must provide own housing.
  • Must provide personal computer and smart phone.


$15 per hour.

Application Deadline

April 1, 2018


Equal Employment

Rustic Pathways is committed to providing equal employment opportunities to all persons and maintaining a work environment that is free of harassment and discriminatory conduct. All employment decisions at Rustic Pathways are made without regard to race, color, religion, sex, national origin, disability, age, genetic information, veteran status, or any other class protected by law. Rustic Pathways takes all allegations of discrimination, harassment, and retaliation very seriously and will promptly conduct an investigation when warranted.

At-Will Notice

Each employee of Rustic Pathways is employed “at will,” which means either the Company or the employee may terminate the employment relationship at any time, for any or no reason, with or without advanced notice. No individual or representative of the Rustic Pathways can change this at-will relationship absent a specific, written contract signed by the Company’s Chief Executive Officer or designee.

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