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Social Media Coordinator

Rustic Pathways is a student travel organization that offers the world's finest experiential education, community service, foreign language, and adventure programs. Our destinations stretch from the white-sand beaches of Fiji to the rainforest canopies of Costa Rica, the high Atlas mountains to the Great Barrier Reef, and many places in between. We provide superior quality travel and service in some of the most welcoming countries for students around the world. Rustic Pathways demands professionalism and integrity across all of our operations, insists on quality in all aspects of our programs, and places a strong emphasis on the protection, safety, and well-being of our students and staff. We empower students through innovative and responsible travel experiences to positively impact lives and communities around the world.

The Position: Social Media Coordinator 

Rustic Pathways is looking to hire a Full-Time Social Media Coordinator to join our rapidly growing team. This role focuses on community engagement, strategy, goals, and brand development, and reports directly to the Head of Marketing.

Location: This is a remote position.

What you’ll do:

  • Community management of social media accounts including Instagram, Facebook, Twitter, TikTok, YouTube, LinkedIn. This includes responding to comments and questions and engaging with our audience to build strong relationships
  • Create engaging content for all platforms. This includes writing post captions, choosing photos, curating articles, and developing targeted campaigns. All content should attract attention, generate interest in Rustic Pathways, and be easily shared
  • Manage a content calendar for all platforms
  • Work closely with marketing colleagues on overall strategy
  • Report on current trends in social media in the educational travel industry and among teenagers and young adults
  • Write copy and choose photos for ads on Facebook and Instagram
  • Report on weekly organic social and ad performance across all platforms
  • Manage Rustic Pathways community inbox
  • Draft and copy edit other Rustic Pathways communications materials

What Success Looks Like to Us:

You will report directly to the Marketing Director who will evaluate your performance on the following:

  • Hitting deadlines and ability to manage time and workflow
  • Innovating in line with our brand
  • Working across team member that may not be in the same office space
  • Rapid response to questions and comments on our network
  • Meticulous copy editing and formatting (no typos left behind!)
  • Working proactively and independently

Knowledge, Skills, and Abilities:

  • Experience creating and curating social media content on a fast-paced schedule
  • Active on social media sites
  • Attentive to detail 
  • Ability to work independently and be proactive 
  • Strong time management and organizational skills 
  • Excellent verbal, written, and interpersonal communication skills
  • Fluency in English required; conversation & competency skills in another language a plus
  • Personal experience in international travel (as a student, leader, or for pleasure) 
  • Understands the value of experiential education and travel for high school students
  • Sound knowledge of domestic and international travel trends
  • Ability to adapt tone and voice 
  • Meticulous, creative, analytical, and solution-oriented
  • Strongly preferred: Photoshop, InDesign, or basic video editing skills

Equal Opportunity:

Rustic Pathways is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity or expression, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

At-Will Notice:

Each employee of Rustic Pathways is employed “at will,” which means either the Company or the employee may terminate the employment relationship at any time, for any or no reason, with or without advanced notice. No individual or representative of the Rustic Pathways can change this at-will relationship absent a specific, written contract signed by the Company’s Chief Executive Officer or designee.

If an applicant needs reasonable accommodation when applying for an open position, please email

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