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Rustic Pathways Foundation Communications & Social Media Internship

Rustic Pathways Foundation Communications & Social Media Internship

at Rustic Pathways

Rustic Pathways is a student travel organization which offers the world's finest experiential education, community service, foreign language, and adventure programs. Our destinations stretch from the white-sand beaches of Fiji to the rainforest canopies of Costa Rica, the high Atlas mountains to the Great Barrier Reef, and many places in between. We provide superior quality travel and service in some of the most welcoming countries for students around the world. Rustic Pathways demands professionalism and integrity across all of our operations, insists on quality in all aspects of our programs, and places strong emphasis on the safety and well-being of our students and staff. We empower students through innovative and responsible travel experiences to positively impact lives and communities around the world.

The Position:

We’re looking for an enthusiastic social media guru to be a key contributor to the Rustic Pathways Foundation’s creative team. The ideal candidate will have a genuine interest in nonprofits and/or international development and be passionate about the work that the RP Foundation contributes to projects and communities around the world. The internship will run from May 29 to August 31, 2018. You will be expected to work in our SF office around 15 to 20 hours a week. The specific dates of the internship may be flexible depending on your academic calendar or other circumstances.

Our office is casual, but we take our work seriously. If you're a proactive critical thinker who loves writing and thrives in a fast-paced collaborative team environment, we want you to join our team this summer and help us take our communications materials to the next level! As an intern you'll have the chance to join weekly Marketing Team meetings, share your ideas during high-level brainstorming and strategy sessions, meet with leaders from all areas of Rustic Pathways, and receive professional development/mentorship that continues long after you finish your internship.​


  • Write copy, choose photos, and curate for the Foundation’s social media sites (Facebook and Twitter)
  • Monitor all community engagement on social
  • Work alongside the foundation's Executive Director to execute community management and overall marketing strategy
  • Schedule and report on marketing campaigns
  • Research and develop new ways to use social to generate brand awareness and increase financial support for global projects
  • Support maintenance of content on Rustic Pathways Foundation website and blog

What Success Looks Like to Us:

  • You will report directly to the Social Media Manager who will evaluate your performance on the following:
  • Hitting deadlines and ability to manage time and workflow
  • Innovating in line with our brand
  • Accurately reporting on advertising campaigns
  • Creating effective online advertisements
  • Meticulous copy editing and formatting (no typos left behind!)
  • Working proactively and independently
  • Being an editorial asset to the marketing team

Internship Qualifications:


  • All applicants must be at least 18 years old
  • Completed a minimum of two years worth of college or a post-high school program. Journalism, media, communications, business and/or marketing major preferred.


  • Demonstrated editorial or publishing experience.
  • Exceptional writing skills with experience producing blogs, articles, newsletters, etc.
  • Strong understanding of social media platforms and how to create brand awareness.

Knowledge, Skills, and Abilities:

  • Independent and proactive learner
  • Active on social media sites
  • Attentive to detail
  • Ability to synthesize, analyze, and communicate quantitative data
  • Strong time management and organizational skills
  • Excellent verbal, written, and interpersonal communication skills
  • Fluency in English required
  • Personal experience in international travel (as student, leader, or for pleasure)
  • Understands the value of experiential education and travel for high school students
  • Sound knowledge of domestic and international travel trends
  • Dedicated, analytical, patient, and solution-oriented
  • Grammar and vocabulary enthusiast
  • Ability to adapt tone and voice
  • Strongly preferred: Rustic Pathways alumnus


Must be able to come into our office in The Inner Sunset, San Francisco, CA (near 9th Ave. and Irving St.) two to three times a week.


$15 per hour.

Application Deadline:

March 1, 2018


  • Must be at least 18 years of age.
  • Must provide own transportation to/from work.
  • Must work from our offices in Hayes Valley, San Francisco
  • Must provide personal computer and smartphone.

Equal Employment

Rustic Pathways is committed to providing equal employment opportunities to all persons and maintaining a work environment that is free of harassment and discriminatory conduct. All employment decisions at Rustic Pathways are made without regard to race, color, religion, sex, national origin, disability, age, genetic information, veteran status, or any other class protected by law. Rustic Pathways takes all allegations of discrimination, harassment, and retaliation very seriously and will promptly conduct an investigation when warranted.

At-Will Notice

Each employee of Rustic Pathways is employed “at will,” which means either the Company or the employee may terminate the employment relationship at any time, for any or no reason, with or without advanced notice. No individual or representative of the Rustic Pathways can change this at-will relationship absent a specific, written contract signed by the Company’s Chief Executive Officer or designee.


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